Best For You, was a client-driven initiative throughout the UK, with the National Health Scheme (NHS), whereby they wanted a whole new business model aimed at educating the youth and parents in the UK about mental health issues. This was a massive issue after Covid. We developed a new brand for brand identity, which then led to a whole new digital concept of how to educate the children through generating a well-thought-out UX on a website for the youth, to teach them how to get help with mental health issues they may suffer from. We led the whole brand strategy right through to social media and posters. This project launched in 2021 nationally across the UK.