Getting serious with a business in Amsterdam. Military Format In Business. Check! This was a fun project. A from the beginning to the end brand, design and development process. The client came to me for a whole new look and feel from their previous tired and stale brand. The concept was very strong. It needed to portray the seriousness and vibe of the "on the ground" tactical military business strategy they use. But at the same time, I needed to make sure the military feel wasn't overwhelming, and felt corporate and formal. I developed their logo brand, and took that concept through to illustrations, their in-house printable material and advertising items, such a power point slide presentations and a handout leaflet. Then the finale was their website, that needed to sit amongst the similar marketplace and show their exceptional business model and make sure they stood out.